About the Course
In order to complete this course students should be capable of producing analytical texts in humanities. In general the course fits all the students of master level interested in peculiarities of media and cultural economy and management.
This course is not recommended to those who:
- Analyse any market or industry only in microeconomic perspective (supply and demand, competition, etc.). This course is not about market but about peculiarities of the symbolic goods;
- Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers the culture broader as a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consumption and need a certain level of state support
- Try to interpret culture like pure “art” and consequently totally exclude the organizational aspect of the culture
Цели курса
01
Understand the development of the Cultural and Creative Industries as an idea and as a concept
02
Identify the key changes of Cultural and Creative Industries in relation to contemporary digital connected world
03
Provide the deep understanding of the differences between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content, etc.) and other kinds of goods
Learning Outcomes
1. Identify the main peculiarities of cultural and symbolic goods in comparison to other branches of economy in terms of production chain, risks, different stages of production
2. Be able to analyze cultural products and symbolic goods from the organizational, economic, business model perspectives
3. Be able to invent new business models and analyze cultural products and assess their productions risk
4. Be able to analyze cultural policies and creative industries/clusters policies
Course Syllabus
Week 1. Theory of cultural industries
Week 2. Main principles of classic cultural industries
Week 3. History of reproducibility in media
Week 4. Evolution of cultural industries in digital age
Week 5. Concentration in the field of cultural industries
Week 6. Creative industries and cultural industries
Week 7. Education as creative industry
Week 8. Policies in the field of creative and cultural industries
Teacher
Факультет креативных индустрий/Институт медиа: профессор
Students
- For art students (who want to understand the organizational production of symbolic goods)
- For the students from economics and management (who want to get an alternative view on the peculiarities of cultural production)
Students of this course need basic analytical skills and general knowledge in philosophy, social sciences (sociology, anthropology political science).
Learning Activities
Lectures
Online
Low-Stakes Assignments
Tests, peer review assignments