About the Course
The HSE course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory.
The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.
This distant course consists of 8 topics with 5-6 videos each.
After each topic you will be offered to pass a short multiple-choice test
Course Objectives
01
Know how to plan and run the strategic process within a company
02
Generate strategic visions
03
Generate scenarios organize a strategic session
Learning Outcomes

1. Market analysis

2. Value proposition design and development

3. Business modelling

4. Strategic analysis and choice
Course Syllabus
Week 1. Generating business core idea
Week 2. Designing your business model
Week 3. Elaborating your value proposition
Week 4. Choosing and supporting strategies
Week 5. Business tactics
Week 6. Recognizing strategic opportunities
Week 7. Managing sales in emerging markets
Week 8. Strategy implementation
Teacher
Плотников Михаил Вячеславович
Кафедра общего и стратегического менеджмента (Нижний Новгород): профессор
Learning Activities
Lectures
Online
Low-Stakes Assignments
Tests
High-Stakes Assignments
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